WhatsApp created Channel Categories to help users find channels based on their interests more easily. With the use of this new feature, users may now browse through seven categories: People, Organizations, Lifestyle, Sports, Entertainment, Businesses, and News & Information. The Explore button is located underneath the Updates tab. Its purpose is to let consumers discover new channels that suit their interests and become subscribers.
Currently, over 500 million people utilize WhatsApp Channels each month worldwide. Bollywood personalities like Kareena Kapoor Khan, Vijay Deverakonda, and Katrina Kaif, as well as channels from corporations like Netflix India and the Indian Cricket Team, are some of the most watched channels in India.
Bollywood actor Ayushmann Khurrana launched a WhatsApp channel. Khurrana’s channel will feature exclusive content, including his well-known poetry, behind-the-scenes updates, and personal reflections.
Fans can expect a blend of Khurrana’s unique charisma and creativity. Lighthearted and personal, the content will cover everything from his favorite recipes to his best-known poetry. He wants to provide his audience with better access to his everyday life and sources of creative inspiration through the channel.
With the help of well-known celebrities and new Channel Categories, WhatsApp hopes to increase user engagement and further customize the service to each user’s unique interests.