According to a CyberMedia Research (CMR) report, India’s tablet sector increased significantly in Q3 2024, growing by 46% year on year (YoY) and 79% quarter on quarter. The increase is primarily due to increased demand for 5G tablets and a preference for premium gadgets, particularly during the holiday season.
According to the poll, sales of tablets priced between INR 20,000 and 30,000 grew by a staggering 108%, indicating a shift towards higher-end goods. Wi-Fi-only tablets dominated the market with a 62% share, appealing to budget-conscious clients, but 5G tablets gained 19% as users sought stronger connectivity for on-the-go use.
Apple topped the market with a 34% share and a 95% year-on-year growth rate, owing primarily to the success of its iPad 10 series, which accounted for 60% of Apple shipments. Samsung followed with a 25% market share and a 70% year-on-year rise, with the Galaxy A9 Plus 5G accounting for 52% of total shipments. Xiaomi also experienced strong growth, increasing 146% YoY due to the popularity of its Redmi Pad models in India’s price-sensitive market.
While Lenovo’s sales fell 13%, brands such as OnePlus continued to flourish, with its Pad Go Wi-Fi Series growing 97% year on year. CMR predicts that India’s tablet industry will continue to grow, expanding by 10-15% in the second half of 2024. Consumers’ choice for luxury and value-for-money tablets is driving demand, as is increased commercial interest in industries such as education, healthcare, and hospitality technology.