The firm saw a tremendous increase in client interaction, exceeding daily orders by more than thrice.
Before the sale, Meesho had over 1.5 crore app downloads, making it the most popular app on the Google Play Store. On the first day of the sale, almost 6.5 crore users visited the platform to purchase items in Fashion, Beauty & Personal Care, Home and Kitchen, and Electronic Accessories. Meesho Mall, the platform’s curated collection of branded items, saw tremendous growth, with orders jumping 2.5 times over the previous year. Interestingly, 45% of these orders arrived
Brand Performance Highlights:
Mamaearth: Orders climbed fivefold.
Denver: Orders have increased eightfold.
Swiss Beauty: Orders increased 7.5 times.
Bella Vita: Orders increased 17.5 times.
Mars: Orders tripled.
“We broke a record by tripling our Day 1 orders over last year. In addition, Meesho Mall had a ~2.5X increase in orders from the previous year. Mamaearth, Denver, Swiss Beauty, and all of our other brand partners saw unprecedented demand, beyond their expectations. We are committed to providing an amazing seasonal sale experience to all of our users and will do so throughout the festive season.”