Google is testing a new feature in its search results that displays certified check marks next to certain firms. This function is intended to assist users in rapidly identifying genuine and trustworthy websites, making it simpler to avoid phony or fraudulent sites that frequently mislead consumers by claiming to be reputable businesses.
This change is part of Google’s continuous efforts to improve internet safety and give more credible information to consumers. A spokeswoman for the organization confirmed the study by adding, “We regularly experiment with features that help shoppers identify trustworthy businesses online, and we are currently running a small
Fraudulent websites have long been a concern in search results, causing people to view incorrect content or even engage with scam services. Google thinks that adding verified check marks will safeguard both consumers and companies from these online hazards. For example, some consumers search for customer service numbers on Google, and fraudulent actors can develop false sites that showcase their numbers in the results. They can then trick naïve consumers into paying large quantities of money by claiming to be the company’s official customer service.
According to The Verge, some users have already noticed blue checkmarks next to links for large corporations like as Microsoft, Meta, and Apple. However, the functionality is still in its early phases and is only available to a restricted number of people at this time.
This initiative is part of Google’s larger effort to combat disinformation and ensure that consumers can locate trustworthy material online. Google already utilizes automatic methods to remove scammy or damaging pages from its search results, and this new tool is anticipated to strengthen existing efforts.