Rapid commerce platforms Blinkit and BigBasket have launched rapid delivery services for gold and silver coins to meet the seasonal demand during Dhanteras. Customers may now buy high-quality coins from respected manufacturers with delivery timeframes as fast as 10 minutes, assuring timely and auspicious Diwali purchases.
Blinkit has announced a special effort for Dhanteras, delivering silver and gold coins delivered in 10 minutes. The coins are available in 10g silver and 1g and 0.5g gold, sourced from reputable brands such as Malabar, Joyalukkas, and MMTC, ensuring authenticity and quality. CEO Albinder Dhindsa referred to this service as a “Dhanteras special” for Blinkit clients.
BigBasket, a TATA Enterprise, has collaborated with jewelry manufacturer Tanishq to offer special gold and silver coins for the holiday season. Tanishq’s 10g Lakshmi Ganesh silver coin with 999.9 purity is among the offers, as is a 1g 22-karat gold coin and a 1g gold coin with a Lakshmi theme. This arrangement enables BigBasket to deliver these coins within 10 minutes across multiple cities, expanding its offerings beyond groceries.
BigBasket’s Chief Buying and Merchandising Officer, Seshu Kumar, indicated that the relationship with Tanishq is part of a larger goal to offer more than simply food, especially during the festive season. “This Diwali, BigBasket is committed to fulfilling our customers’ needs in just 10 minutes,” Kumar told me.
Blinkit and BigBasket’s introduction of express delivery services for gold and silver coins indicates a trend toward making conventional transactions more accessible through quick commerce. This move not only addresses the increased demand for online purchasing throughout the holiday season but also allows customers to observe customs with more ease.